Every good business has a vision.

This defines the whole meaning of the company in a simple aspirational statement.

NASA’s vision is:
“To discover and expand knowledge for the benefit of humanity.”

I read this in a booming space explorer voice, giving a clear understanding values matter to NASA – discoverexpand knowledge and benefit of humanity.

The vision is more than an ethos and helps a business shape it’s focus, whether that is day-to-day business or whether starting up a project achieves this vision.

You have ambitions, so why shouldn’t you have a vision too?  A statement to be the driver of your goals…


Take some time to think what your vision is:

  • What matters to you?
  • What gives your life meaning?

(Note: you may find the values defined in my first newsletter which I’ve handily archived to contribute to your vision)

With this exercise, it‘s balancing between thinking big, while being grounded in your reality

“I want to be a millionaire…”

Everyone may desire this, but how many have the drive to achieve this (I would also argue a vision focused on pursuing money is not a great one either…)

How vision statement can maintain focus:

Having a personal vision will help you focus your time doing more things that contribute to achieving it, rather than pursuing things that don’t.

Do remember, your vision doesn’t have to stay the same and may change as you grow as a person and your priorities alter (see any business that has undergone a corporate reshuffle and changed direction as an example of this).

When approaching personal goals, it pays off to think strategically.

The vision, along with understanding what your values are, are great foundations to build, to help understand yourself as a person and achieve your aspirations.