The Machines are taking over…
As I go to “write” my new post about bragging the blogging AI generator Rytr presents several options of how I want to set the tone of my blog.
Do I want to sound convincing?
Or maybe I should make it an appreciative piece?
Scrolling down I see the option funny. Now I’m curious to know what the sense of humour of a machine is like.
I get presented with other options like what keywords I want including, and how factual the content should be.
I click the button ‘Ryte for me’ and away we go!
The orange button turns to show it is processing something, and hey presto! I have a paragraph for my post:
The best way to handle a bragger is to stay calm and ask them for more details. If they are bragging about something that you can’t relate to, change the subject. If they are bragging about something that you have in common, try to one-up them and then change the subject.
Some people might feel like bragging when they get a new job or win an award, but it’s often better not to do so.The topic of ‘How do you handle a bragger’ according to the AI of Rytr
I can’t say the paragraph is a barrel of laughs, and I’d never advise dealing with a bragger, by trying to one-up them –
But hey! I keep being told that artificial intelligence is the future of blogging right?
What is Artificial Intelligence?
Artificial intelligence (AI) is a term to describe a process to create an intelligent machine that can mimic (or exceed) human intelligence.
To create artificial intelligence, a computer would be programmed to recognise patterns or use algorithms to simulate the way a human brain would learn.
Once a machine has the ability to understand information, it can then make decisions on its own, solving problems and completing tasks without human intervention.
Like a real human, artificial intelligence can improve over time learning from it’s mistakes and improving, giving it the potential to become smarter and more efficient.
How is Artificial Intelligence being used in blogging?
What role can artificial intelligence play in blogging?
The most obvious ways is in the form of automated blog posts – there are a few free and paid tools available online now that can analyse a line of text, and produce content.
Jasper, the AI writing tool boasts it can:
- Create original content that ranks for SEO
- Finish your draft 10x faster
- End writers block
- Scale up your content faster
That certainly sounds good for the blogger who doesn’t like to write the content and would rather spend more time promoting the content and engaging with readers.
Wait? What’s the point of blogging if you’re just going to get artificial intelligence to write for you?
Good question – for the ‘hobby blogger’ I would say there is no point, as part of the pleasure of blogging is putting your thoughts and ideas together.
For the blogger who is doing it for another purpose – such as using it as a method to promote a product or service, it can save time having to write hundreds of posts on the desired subject matter.
If people are going to start using artificial intelligence to write their blogs, what’s the point?
As a human who writes all his own blog posts, there is something demoralising about attention to your posts being pushed aside by a computer, that have written a similar sized post in seconds!
For example, a popular post I wrote that brings me a lot of search engine traffic is How To Deal With A Bragger, but with it’s subject matter I could see this easily getting replaced by an AI generated article.
Knowing that what I write is so easy to replace, makes me want to quit blogging tomorrow.
But then I remember why I started in the first place, not just to share ideas with strangers, but also to compress my own ideas that have done wonders to helping my long term wellbeing and development.
Could artificial intelligence reduce plagiarism?
In a post from earlier this year I vented my frustrations that a bunch of my posts had been copied word for word.
Why do people steal the hard work of others? Because writing blog posts take a lot of time and effort to create – if you have a site you want to draw people in, it might seem a good idea therefore to do this.
The downside (aside from being highly unethical), the thief’s get caught out, they get reported, and they have a low reputation, and the site gets shut down.
This is not a sustainable way of creating an online brand.
However with artificial intelligence offering blog posts in a matter of seconds, maybe this is an alternative?
Using Artificial Intelligence to write blogs in your sector or niche
In my professional capacity I’m required to write blogs and various social media content.
With many demands on my time, I began to explore how artificial intelligence could outsource this task to write for the sector I work in.
As I work in healthcare – for the NHS in England, I was excited for it’s potential to save me lots of time.
Unfortunately I was disappointed to see it struggle to understand niche industry terms, and the content it produced was generic, written from the perspective of the US healthcare system, so for my ask – artificial intelligence was useless!
The competitive advantage we have on Artificial Intelligence
From the offerings I’ve seen of blog writing artificial intelligence, the technology is still in it’s early stages, and require human input to polish before even considering publication.
And if you have 100 people request articles typing in the same search criteria, say “how to handle a bragger” are they going to be seeing the same 100 blog posts?
This highlights our big competitive advantage us human bloggers have, our uniqueness, and our humanity offering the ability to apply personal voices.
You might not be capable of generating 50+ blog articles on the same topic in a day, but you can focus on quality, being true to your values.
The lesson – when writing future blog articles make sure to add lots of your personality – write like you talk, share personal stories and learning, throw in your sense of humour – anything that will avoid making your content sound like it was written by a robot!
Final musings on Artificial Intelligence
I am slightly worried the direction artificial intelligence takes blogging.
There is already a growing sentiment that “blogging is dead”, and that’s from the crowded perspective of new content being created by humans. A machine that never rests, could potentially make it harder than ever for anyone to see you’re work.
This worry calls for a renaissance of what makes blogging great – interesting people having something worth saying!
So, if you’re looking for the REAL big blog trend of 2023, look no further than meeting the demands of those seeking quality writing, focused on real, human perspectives!
Wishing you the best in your success
James @Perfect Manifesto
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