I was overwhelmed by the renewed interest in this classic post and grateful for the boost in followers on Perfect Manifesto (Welcome to those people!)
The article was a sarcastic rant at a comment I perceived as rude as it was requesting me to go check out their blog – in my opinion poor etiquette!
Judging from all the new comments I received, I’m obviously not alone, an issue many a blogger can relate to.
The comment section is the most valuable resource to get feedback on what people think of your work, so it can be frustrating when someone is motivated by personal interest and makes a comment that suggests they haven’t even read your post.
This got me thinking, when a person to makes such a request it reeks desperation for attention, and also highlights that a lot of people are getting into blogging for all the wrong reasons…
The stats page on a WordPress site becomes a monster if a creator gets too consumed in those numbers, and blogging loses it’s fun if increasing the number of people stopping by is your raison d’etre.
If you get into blogging for validation or because you’ve read one of those Google SEO articles talking about how it’s an ‘easy’ way to make extra cash, then you’re in the wrong game!
Blogging takes time, patience, and a lot of effort.
If your reason to blog is to be popular or to make money, you’re going to get frustrated quickly…
To be a good and persistent blogger you have to:
- Love your subject matter.
- Love the process of writing.
- Not be obsessed with metrics.
If you don’t then you will quit eventually.
Find your why
Too many bloggers put their self-worth into numbers – a poorly received post can destroy them.
It’s always worth remembering with so much content online it’s a constant battle to get your work seen.
Which is why I implore you as a writer, to ‘Find your why.’
This will be the motivation to keep you creating rather than having to rely on warm fuzzy feelings knowing that ‘X’ number of people checked you out.
You may have heard of Start With Why, it’s a pretty well-known theory in corporate circles devised by the business-leadership thinker Simon Sinek to define how success comes from knowing your why.
I recommend you read his book, or at least check out his iconic TED talk to understand this theory:
If you watch the video, you’ll understand the difference between:
- What we do
- How we do it
- Why we do it
And hopefully it will make you appreciate that top ‘Why’ level
This theory can be applied to you on a personal level, so you understand the vision that keeps you going.
As a blog writer I challenge you to ask yourself:
“Why do I blog?”
When you know the answer, it becomes a lot easier to manage when that awesome post you spent hours (days) on got an underwhelming response…
I’m going to guess 99% of us have based our abilities on how many people visit our little corner of the web, and of that unique 1% who say they’ve never been bothered, I can say their lying!
I used to set goals based on blogging numbers and would get disappointed when they weren’t reached1.
But then I got a greater understanding of why I blog…
I write so someone can gain something from it – whether it is to learn, laugh or just be motivated to go out and do that thing they always wanted to do.
I enjoy the process of writing, to express myself creatively and recognising the benefit it’s had on my own mindset.
Finally every word I share with the world is something my children can read – if the thought of sharing my soul with my flesh and blood isn’t a great enough ‘why’ to keep going, then I don’t know what is….
1 Sometimes the exposure you get is down to luck, for example I wrote a post about the Monty Python Film – The Meaning of Life. When the Python Terry Jones died, my site stats exploded as the world looked up all things Python. Current events can influence your site visits.
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