A part of me longs for the return of the era on YouTube where it’s content felt a lot more real and raw.
No click bait thumbnails, no influencers, no “Like the video, leave a comment and subscribe” closing every damn video.
Today is not one of those days.
As I perform the early morning wakeup ritual with my 4 year old, I’ve just witnessed the most cringeworthy embarrassing video to be posted on the platform.
It wasn’t bad in the condescending way an adult may view all content made for children as being tedious, annoying and repetitive, but bad as just being terrible.
Imagine a film that’s been made with a camera that’s been retrieved from a skip, the sound quality that makes you think you’ve developed tinnitus, and filmed in the darkest, dingiest living room and you’re half way to understanding how awful this video was.
Despite being an 8 minute long turd of kids being forced to perform the three little pigs in front of camera, and adults doing the most demeaning over acting, this thing had received over 41 million views!
Let me repeat that – 41 million times this thing had been viewed, which if you think about it means it has been watched more times than a lot of quality content made by the professionals!
This made me consider how much low-quality stuff is out there online.
As a content creator this puts a lot into perspective about my own doubts sharing my work – If they can do that, so can I.
Motivated by mediocrity
If they can do it so can you – this has made me realise how much in life you can be motivated by the mediocrity of others.
One of the biggest breakthroughs in my own career success was witnessing a junior colleague who was awful at their job – end up obtaining a promotion where they were now my senior!
If they could leapfrog on the career ladder – why couldn’t I?
This made me realise how much I had been holding myself back because of my limiting beliefs – I hadn’t been aiming high enough – if someone who was about to undergo a performance review could advance to a management position, then why couldn’t I?
If they can do it – so can you
A lot of personal development literature talks about surrounding yourself with positive role models, but truthfully I’ve been driven just as much by talentless hacks, whose main strength is that they don’t fear rejection.
As someone who put a lot of value in humility, these people helped me realise it doesn’t pay off to be a diligent hardworker, hoping to get noticed – you have to put yourself out there if you want success!
Mediocrity is the norm, and there are thousands of people achieving who are nowhere near as talented as you achieving everything you want because they aren’t afraid to be told they are not good enough.
Get comfortable taking the risks and self-promoting yourself – remember doing so doesn’t make you a bragger (as long as you’re not talking about your success all the time).
What we can learn from a bad three little pigs video…
From the perspective of being a content creator, the bar for quality content online is pretty low – 99.9% of stuff you see online is “low quality”.
Although I have contributed more than my fair share to this number, I don’t let this stop me striving.
If someone can get 41 million viewers from a video recorded on a cloudy cellphone camera there is nothing stopping you from finding success online and offline to express yourself as a creative, or whatever your goals are in life.
If they can make money online – so can you.
If they can create content online – so can you.
If they can make someone else’s life better – so can you.
Wishing you the best in your success
James @Perfect Manifesto